Same mark. One material.
Petrol, paper, and people. How LunarCrush looks, sounds, and signs its work, with every file you need.
Rendered in Blender
Live social context, for you and your AI.
Live
As it happens. Every post, creator, and trend, measured the moment it moves people.
Context
Not a feed. Who is saying it, how far it travels, and why it matters.
Crafted
Made by people. Chosen, written, and signed by someone. Never generated filler.
Our geometry, untouched.
Always one color, never two. 3D only for the mark, in heroes and avatars. Flat under 64 px. Section icons are never 3D.
One colorWhite on dark, black on paper. In 3D, one material.
Clear spaceAt least the icon's height on every side.
Minimum size24 px for the icon, 100 px for the horizontal lockup.
Flat when smallUnder 64 px, use the flat SVG: nav, favicon, avatars.
Fewer objects, made like real ones.
Anodized petrol
For heroes, avatars, and video. Light falls on the object, never on the background.
Something you could hold
Glazed ceramic, window light, a real shadow. Once or twice per page, never as decoration.
Petrol foil
For research covers and anything signed. The mark pressed into paper.
Blind emboss
No ink at all. The quietest version of the mark.
Our green and our blue, made one.
Petrol is owned by nobody in crypto or finance. Everything else steps back: black, bone, and data colors only where data lives. Click a color to copy it.
Use for labels, links
Never as text on dark
Large, slow, sentence case.
Butler is for what we say: headlines, statements, and quotes from the world. Plus Jakarta Sans carries the product and the body. Roboto Mono is for numbers, labels, and timestamps.
Plus Jakarta Sans
Product, body, and buttons.
Roboto Mono
Numbers, labels, timestamps. Tabular figures.
Buttons
Always in caps. Text links stay in sentence case.
Premium is not lifeless.
Paint by hand, real faces, and marks drawn on top of real data. A generated site can't fake any of them.
Paint, by hand
One color, petrol, dry brush on paper. This stroke is a placeholder until it is painted on iPad.
Faces, not avatars
Warm black and white with print grain, no retouching, no generated faces.
The hand
Monoline petrol, about 3 pt, no undo. Mock strokes until Nico draws them.
Say less. Mean it.
Real numbers over adjectives. Engagements and AltRank first.
The mark is not a playground.
One color on a flat ground: white on dark, black on paper.
Petrol as a brand field, with the mark in white on top.
Green and red only where data lives: up and down.
Two colors in one mark, or recolor it.
Stretch, skew, rotate, or rearrange the icon and wordmark.
Add glow, shadows, outlines, or gradients. Busy grounds too.
Every file, one click.
Fonts
Butler, Plus Jakarta Sans, and Roboto Mono are all free to use. Get them from their sources; we don't redistribute them here.
Questions
Writing about us, or need a format that isn't here? Ask our team through Support.